Riccardo has worked for big ad agencies (MRM//McCann, Ogilvy, DLVBBDO, Wunderman Thompson) and for many brands (Aperol, Carrera, Philadelphia, Lamborghini, Star, Generali, Conai). He won several awards (ADCI, ADCE, Eurobest). Author for Bompiani since 2016, he wrote “41 perché di dubbio interesse” (a book with lots of non-essential but essentially true questions).